MTV (Music Television) is an American cable television network based in New York City. Launched on August 1, 1981, the original purpose of the channel was to show music videos. Today, MTV broadcasts a variety of music, pop culture, youth culture, and reality television shows aimed at adolescents and young adults.
On August 1, 1981, at 12:01 a.m., MTV: Music Television launched with the words "Ladies and gentlemen, rock and roll," spoken by original COO John Lack. Those words were accompanied by the original MTV theme song, a crunching guitar riff written by Jonathan Elias and John Petersen, playing over a montage of the Apollo 11 moon landing. MTV producers Alan Goodman and Fred Seibert used this public domain footage as a conceit, associating MTV with the most famous moment in world television history.
Appropriately, the first music video shown on MTV was "Video Killed the Radio Star" by The Buggles. The second video shown was Pat Benatar's "You Better Run". Sporadically, the screen would go black when someone at MTV inserted a tape into a VCR.
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